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If your logo doesn’t appeal to your audience, you’ve got a problem. It may fail to engage their interests, or worse! Send a negative message, turning people away from your brand, not towards it!

But that doesn’t have to happen.

Remember when you fell for a brand logo at first sight, when it just clicked with you?

And as if by magic, with zero hesitation, you wanted to know more! It wasn’t magic, but there were some pretty cool logo design tricks at play. One that tapped into your emotions, and made them feel familiar, giving you peace of mind.

You can order a logo with that kind of pulling power; all you need is a logo design that appeals to your target audience.

I’ll tell you how and provide actionable steps so you can do it right now. And it begins with designing for your audience.

What is a target audience?

Your target audience is the folks who want or need your product or service and have a track record of paying for it. They’re a specific demographic of society, determined by age, gender, location, education, profession, income, family status, and other social factors.

If you’re now thinking, how do you identify your target audience? You’re one step closer to creating a logo design that appeals to your audience.

What is a target audience?

Your target audience is the folks who want or need your product or service and have a track record of paying for it. They’re a specific demographic of society, determined by age, gender, location, education, profession, income, family status, and other social factors.

If you’re now thinking, how do you identify your target audience? You’re one step closer to creating a logo design that appeals to your audience.

How to identify your target audience?

Let’s begin with three tactics you can use right now to identify and better understand your target audience.

1. Analyze your customers. If you have past or previous customers (if not, skip to step two), find out their demographics. An excellent way of obtaining this info is by engaging with them through social media and conducting surveys, and an even easier way is to look at your reviews.
2. Analyze your competitors. You can learn a lot from your competitors, like who they’re selling to and which marketing channels they use to reach them. Go online and check out their websites, look at their testimonials, follow their social media links and see who’s posting replies; How old are they?  What do they look like?  Where they’re from.
3. Use Google Analytics. If you have a website, Google Analytics provides data about your visitors. Such as the channels they use to find you and which content engages their interest. Identifying their likes, dislikes, and preferred search platforms will give you a demographic outline you can work with.

The importance of targeting audiences through design

A lot of business owners adopt a one design suits all approach when creating their logo design. But this is where they run into trouble because if you try to design for everyone, you’ll connect with no one.

Your target audience is the deciding influence when choosing which logotype, colors, fonts, and shapes you’ll use. After all, the buying decision is in their hands; your only objective, or that of your designer, is to create a logo design that engages, connects, and converts them.

When you know which design elements resonate with your audience, you can use them to express your brand values and tap into their emotions.

Remember, your logo is your most powerful marketing tool, but only if it appeals to those you made it for. Here’s how you make that happen:

How do you appeal to your target audience?

You do it by becoming your audience! When you have a deeper understanding of your audience’s pain points, you can authentically empathize with them. When you do that, they’ll believe in you. Make them feel like you did when you found a brand that you fell in love with. But first, you’ve got to walk in their shoes.

How different target audiences impact your logo design

Okay, you know your logo design has to resonate with your target audience, but there’s just one problem: what makes a logo appealing?

There are colors, fonts, shapes, and images proven to work for every marketplace because they send the right messages to consumers. However, it’s not the companies that determine these elements; it’s the audience.

After all, it’s the brands that use design elements that resonate, connect, and convert their target audience that becomes memorable. A proven strategy for finding those elements is to create a buyer persona for your ideal client.

Okay, you know your logo design has to resonate with your target audience, but there’s just one problem: what makes a logo appealing?

There are colors, fonts, shapes, and images proven to work for every marketplace because they send the right messages to consumers. However, it’s not the companies that determine these elements; it’s the audience.

After all, it’s the brands that use design elements that resonate, connect, and convert their target audience that becomes memorable. A proven strategy for finding those elements is to create a buyer persona for your ideal client.